Persistence is key thing in many situations and that can be applied to ATI. Now we have HD 3000 series with much better market acceptance thanks to low price and performances that are more than what you paid for. At that point, the first punch was made to nVIDIA. It shook up nVIDIA’s first lines and resulted in lower price for GeForce 8800GT and soon after that followed launch of G94 based graphics card that should compete with Radeon HD 3870. These were literary forced moves from nVIDIA which took defensive position. For some time “the truce” was established while companies have been working on new products as introduction to another new “clash”. It seems that ATI understood this game better than nVIDIA did. While nVIDIA was working on mega massive GTX280, ATI sat and thought what product should they launch on market but also to make it as much interesting to wide spectrum of possible buyers. Idea imposed itself easily because it actually represents desire of any buyer and that is “Fast, Cheap but also Top-Quality”. From three mentioned epithets you can usually satisfy only two of them, but ATI, as it seems, managed to reconcile these three favorite characteristics of any user.