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LG Electronics Becomes a Global Partner of Formula 1 |
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Written by Dragana Dimitrijevic
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Thursday, 27 November 2008 |
LG Electronics announced that it has signed an agreement to become a Global Partner of Formula 1 and a Technology Partner of Formula 1. As part of this top level association LG acquires exclusive designations and marketing rights as the official Consumer Electronics, Mobile Phone and Data Processor of Formula 1. The multi-year agreement runs from January 2009.
“Formula One represents the absolute peak of technological innovation and style, which is also our vision for the LG Electronics brand,” said Dermot Boden, Chief Marketing Officer (CMO) of LG Electronics. “We feel the excitement and electricity of F1 is unmatched by any sport, and we feel the same passion and energy here at LG.”
“LG is a leader in its field, it pioneers cutting edge technology, delivering innovation and excellence in a stylish package, which is what Formula 1 is about too”, said Bernie Ecclestone, Chief Executive Officer (CEO) of the Formula One Group. “We have so much in common, I am very excited to begin our association and look forward to the technology solutions they can bring to us also.”
As the Official Data Processor of Formula 1 LG will be identified and credited on the official live timing service at Formula 1 events and in the associated timing and data TV graphics. They will also enjoy a comprehensive package of premium marketing rights worldwide in association with the Formula 1 brand.
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