Traxdata launches its range of solid state drives (SSD) alongside its new brand identity today. Traxdata’s new branding and design makes it even easier for users to identify the different product ranges with a simple but effective colour coding system and highlighted key features.

The new SSD range includes the Ultra-S Plus Series multi-level cell (MLC) and the Ultra-S Plus Series single-level cell (SLC) in order to suit a variety of needs. The Ultra-S Plus Series MLC is available in varying sizes of 32, 64 and 128 GB and allows users to read up to 110MB of data per second and write up to 78MB per second; while the Ultra-S Plus Series SLC reads up to 119MB per second and writes up to 99MB per second and is available in 32 and 64 GB.

Guido Liber, sales and marketing director said: “We have seen market demand from system integrators for SSD grow over the last year, suggesting that this will be a popular storage medium in the future. We now expect to grow into both professional and consumer markets."

Commenting on the new brand design, Liber added: “The number of products in the flash industry is growing and it is important to keep adjusting our packaging design in order to offer a clear and understandable range to our customers. In addition to this more and more people are taking digital photos and sourcing their entertainment from the Internet. As a result a broader range of people are using storage devices but they don’t necessarily understand the technical details. We’ve redesigned our brand to help keep storage simple and accessible to everyone.”