Delivering mainstream-class performance at a value price, the ATI Radeon HD 4550 graphics card plays demanding game titles previously unplayable by cards in this price segment, and for less than USD $59 for a 512MB memory configuration. An even more incredible value, the ATI Radeon HD 4350 graphics card is the ideal introduction to the ATI Radeon HD 4000 series, priced for less than USD $39 for a 256 MB memory configuration.

    "The ATI Radeon HD 4550 and ATI Radeon 4350 graphics cards are the final pieces of the puzzle in rounding out the highly successful ATI Radeon HD 4000 series family," said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. "AMD set out to lead performance at every price point and today we offer a complete family of graphics cards that delivers on our commitment of winning performance in each market segment."

Derived from the same cutting edge technology found throughout the ATI Radeon HD 4800 family of products and featuring 80 stream processing cores, the HD 4550 is based on the AMD advanced second generation 55nm process. With 96 GFLOPS of compute, the ATI Radeon HD 4550 allows users to unlock new gaming experiences never before playable in this segment, with full support for DirectX 10.1 games. With incredible power efficiency, operating at less than 20 watts under full load, the ATI Radeon HD 4550 is available as a passively cooled solution. The ATI Radeon HD 4550 with a frame buffer of 512MB DDR3 memory is expected to be available in October.

    "It's great to see AMD deliver gaming performance for the mainstream segment," said Alexander Muller, CEO, SK Gaming International. "People will be excited to know they can get their hands on leading graphics performance at an incredible value price."

ATI Radeon HD 4350 graphics card consumes just 20 watts under full load and features a frame buffer of 256MB memory and 7.1 channel audio via HDMI, the ATI Radeon HD 4350 is also expected to be available in October.

Like all ATI Radeon HD 4000 series products, the home theater experience is enriched with features such as AMD's second generation Unified Video Decoder (UVD 2.0) ensuring smooth HD media playback, and ATI Avivo HD technology that delivers sharp, crisp images and vibrant colors for immersive, cinema-quality home entertainment.