At this year's IFA, Canon haven't located their booth in the fair halls, but opted for their own "tent" in the central park of Berlin Fair. This setting allowed them to to fully accommodate their needs, but it probably brought a smaller influx of "random" passers-by.
The full range of Canon products was present, of course. Printers and multifunction devices still make up a significant segment, with a noticeable shift towards business environment. The fact is that "home printing" is less and less frequent while in the business world's printed material is still needed. Multi-functionality and lowering the price of print are characteristics of new models as well as the apparent shift in design. Scanners were not present at the stand, as expected.
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Of course, cameras and lenses have been the main focus at this year's booth. Complete product range was available with a few novelties. In "point and shoot" class of cameras, IXUS 230 and IXUS HS 1100 HS were shown. Price of around 250 and 390 € and 12.1Mpix represent an ideal device for a little more demanding users. HD video recording, decent zoom feature, the presence of DIGIC 4 processor and housing which looks like it would withstand less caring customers makes these devices ideal companions for many years. You only need to choose the color of your device.
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Canon also introduced the PowerShot SX150 IS, model which offers similar features to 1100 HS IXUS, but for less money and in a larger enclosure. In addition, this model is powered by two regular batteries for those who are often unable tofind a power plug. Larger body will respond more to those with slightly larger hands, but do not expect to carry this model in your pockets.
In the segment of the DSLR, Canon presented EOS 600D. This model is positioned between the 550D and 60D and can be a very interesting choice for those who can spend more than 1000 € just for the camera body. Priced at around € 850-900 for the camera and lens (18-50mm IS) it truly offers much. 18Mpix sensor, DIGIC 4 processor, HD video recording and compact DSLR body - this could be the right solution if you are considering purchasing a camera of this price class.
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Besides the full spectrum of video cameras and binoculars, we had the opportunity to play around with different lenses such as the monster EF 500mm 1:4 L IS USM.
