Although ASRock's lineup of socket LGA2011 motherboards is expansive, covering several price-points, and being available in various form-factors (ATX, XL-ATX, and Micro-ATX), all its X79 Extreme series motherboards launched so far, barring the X79 Fatal1ty Profess1onal, features the same black+silver color scheme. ASRock wants to add some color and side-branding to its X79 Extreme motherboards without necessarily investing much in coming up with new designs. Hence it came up with the idea of making Hasbro Transformers-themed motherboards.
On its Facebook page, ASRock disclosed some rough-sketches (for now, Photoshop quickies), of the X79 Optimus Prime, and the X79 Bumblebee, named after two of the most iconic Autobots from the franchise. These essentially look like the X79 Extreme9 with appropriately-colored heatsink shrouds and expansion slots. The quality of those pictures indicates that ASRock is still in the brainstorming stage of these products, seeking opinions of its Facebook fans, and it will be a while before these products take shape, if they take shape to begin with.