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Written by Hideo
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Thursday, 02 July 2009 |
Thirty years ago Sony introduced its Walkman. This portable cassette player changed our habits and the way people experienced music - for the first time we could take our favorite songs with us. Walkman was built in 1978 by audio division engineer Nobutoshi Kihara specially for Sony co-chairman Morita, so he could listen to operas during long plane trips.
At first when Sony announced device, press wrote that nobody would be
interested in a tape player without a record function. And people
didn't even need so many recorders. It was a no big deal: pretty
miniature plastic box with ordinary magnetic cassette player inside.
But press was wrong. It was selling really well, and not just to
teenagers. It was a hit and in 30 years 200 million units of this
portable cassette players was sold.
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