The new card features third-generation hardware support for the latest DirectX 10.1 games like Battleforge, HAWX, S.T.A.L.K.E.R Clear Sky and Stormrise, delivering higher game performance and improved visual quality when compared to DirectX 10. The ATI Radeon HD 4770 makes use of the latest GDDR5 memory technology, providing high data rates for fast game performance. With support of ATI CrossFireX technology, gamers can add a second ATI Radeon HD 4770 card for a near-linear increase in performance.

The ATI Radeon HD 4770 graphics card allows users to enjoy HD digital content. The new card helps enhance the definition and clarity of lower resolution media, and through the second generation AMD Unified Video Decoder (UVD 2.0) technology, users can be assured of smooth video playback, crisp images, and vibrant colors on all HD content including Blu-ray discs. With support for HDMI, picture-in-picture (PiP) and the latest HD audio technologies like 7.1 surround sound, the new graphics card enables an cinema-quality home entertainment experience.

    “Consumer pressure in this economic downturn is shifting demand to lower prices and the price band around $100 has the highest demand and highest volume,” said Rick Bergman, senior vice president and general manager, Graphics Products Group, AMD. “AMD has responded with the launch of the ATI Radeon HD 4770, targeting this market with cutting-edge technologies like 40 nm processors, support for DirectX 10.1 gaming and GDDR5 memory.  This strategy stands in stark contrast to the old “trickle down” technology approach some still use to address this important segment.”